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FAQ

Straight answers

What people ask before they book. If yours is not here, ask it on a first session and we will answer it there.

What this is

What does MBAI do?

We coach individuals and small groups on using AI in their real work, and we do scoped work for organizations: workshops, rollout planning, business architecture, and selective implementation. The coaching is the lead offer. Everything else follows from it.

Is this a course?

No. There is no curriculum, no cohort, and no video library. Every session starts from your role, your tools, and the work in front of you this week.

Do I need to know anything about AI already?

No, and you do not need to prepare. A short intake form before the first session is the whole of it. We work with people at every level of technical comfort.

What is a forward-deployed engineer, and why do you use that phrase?

In software it means an engineer who embeds inside another organization, learns how the work actually happens, and builds the system into that work rather than handing over a tool. The AI industry has spent billions hiring them this year. Almost nobody does it for an individual. That is the idea we borrowed: one person who learns how you work and builds AI into it with you. We use the phrase as an explanation, not as a job title on a page.

How it works

How does a session actually run?

A short intake form, then a first session where we get oriented, find the highest-value place to start, and make sure the direction is right before you commit to anything further. After that, sessions continue at whatever pace fits your life. You set the schedule.

Do I have to commit to a number of sessions?

No. There is no retainer and no minimum. Most people start with one session and decide afterward.

Is it remote or in person?

Either. Most coaching runs over video. Workshops and organizational work can be on site.

What do I actually walk away with?

Something working. After a first session that is a written roadmap plus one workflow set up in your own accounts. After each coaching session it is one more working workflow. If you leave with notes and nothing running, we did it wrong.

Pricing

What does coaching cost?

Coaching is $350 per hour, and new clients start at $250 per hour. Small group workshops are $1,500 per 3-hour session for up to 8 people. Organizational work is scoped, with a written estimate before anything starts.

Why is the price on the website?

Because you should be able to work out whether this is for you without booking a call to find out. The number is the number.

Can I buy a block of sessions?

Yes, and it works out cheaper than paying by the hour. Ask on your first session and we will price it with you.

Tools, vendors, and your data

Which AI tool should I be using?

It depends on the problem, and often the answer is not a chatbot at all. Most business problems, including forecasting, classification, and pulling data out of documents, are handled better, cheaper, and faster by a specialist model than by a language model. We built a free tool that maps your problem to the right kind of model in plain terms.

Do you sell software, or take commission from the tools you recommend?

No to both. We do not resell anything and we have no referral arrangements. Sometimes the right answer is a free tool, and sometimes it is no tool.

Can you work with the systems we already have?

Yes. Most useful work starts by connecting or improving what is already in use, not by replacing it.

Who owns what we build?

You do. It lives in your accounts, on infrastructure you control. When the engagement ends, nothing switches off and nothing has to be renewed.

For organizations

We are a company, not an individual. Where do we start?

Start a conversation. Most organizational engagements begin with a discovery call, then a written scope and estimate before any work begins.

How do you price organizational work?

Workshops are a fixed rate per session. Rollout planning, business architecture, and implementation are scoped during discovery and confirmed with a written estimate before work starts.

What if the honest answer is that we should not build anything?

Then that is what the engagement produces. Buy, build, test, and wait are all real recommendations, and wait is the one consultants never give.

Do you work outside Colorado?

Yes. We are based in Colorado and work with people and organizations locally, nationally, and internationally. Most coaching is remote.

Work with us

Tell us what your week looks like. We will tell you honestly whether an hour with us is worth your time.

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